Client:
Donna Lewis, Senior Marketing Advisor, Sydney Water and Belinda Hissey, Host Agency

Project summary:
Sydney drinking water is from natural catchments, filtered, sustainable and amongst the best water in the world. Yet 10% of people choose to drink bottled water over tap. This is the problem that sparked the #aquavist social media campaign that encourages existing tap water drinkers to share why they chose tap in an effort to convert and trigger non-tap drinkers to make the switch. The Rabbit Hole was briefed by Host Agency to develop visual and accompanying text collateral for the #aquavist initiative.

Outcomes:
social media collateral