The aim of this advertising campaign was to discourage binge drinking amongst 14-24 year olds. The campaign included an idea for an Instagram-based interactive AR experience where users scan their alcoholic beverage and turn it into a healthier alternative.
![Professor Alexis Wright’s magnificent new novel, Praiseworthy, was published in April 2023 by Giramondo Publishing. We are honoured at WSU to have the opportunity to work with Alexis.
Praiseworthy is a major addition to world literature - the book is set in the Northern Territory and asks big questions of Australia. Alexis is a featured guest at this week’s Sydney Writers’ Festival. She will be speaking about Praiseworthy this Saturday evening, and tickets can be booked here:
Alexis Wright in Conversation with Sisonke Msimang
5.00pm-6.00pm Saturday 27 May
(see link in bio)
[Event is Auslan interpreted]
#indigenousfiction #creativewritingwsu
#australianliterature](https://www.hca.westernsydney.edu.au/sites/wp_creativeindustries/wp-content/plugins/instagram-feed/img/placeholder.png)